Autodesk Account Based Marketing Manager, Nordics in Västra Götaland, Sweden
Account Based Marketing Manager, Nordics Location: Gothenburg- Sweden Job ID: 18WD26885
Position Overview Are you excited by the ABM buzz? Do you want to be part of a companywide shift to accelerate growth through improved marketing and sales collaboration? Do you have a desire to use your B2B marketing experience to drive revenue growth?
Autodesk is currently hiring Account Based Marketing Managers who are responsible for leading the development, implementation, execution and measurement of targeted account-focused programs in collaboration with account-based sales teams.
3 signs that you are the right candidate: * You are driven and motivated by results and contribution to pipeline and revenue * You re a modern marketer; knowledgeable and experienced at using a mix of tactics to deliver the right message to the right person at the right time * You excel at collaborating with colleagues and stakeholders to get the job done and thoroughly enjoy being part of a team
Responsibilities CAMPAIGN PLANNING AND EXECUTION: * Drive account specific marketing planning aligned to sales strategies for account-appropriate offerings * Focus on the buyer s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time * Create annual and quarterly marketing plans for targeted list of accounts and contacts that focus on customer acquisition and accelerate existing opportunity close and expansion * Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
COLLABORATION AND INTERFACE: * Primary liaison with sales representatives and account teams for targeted accounts list * Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities * Collaborate with Industry Marketing, Territory Marketing, and Marketing Systems & Services partners to ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1:few account-based marketing tactics to select focus accounts
REPORTING AND ANALYSIS: * Maintain accurate and actionable understanding of contact data quality for targeted accounts list * Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list * Ensure that each marketing activity is tracked and measured * Use data and dashboards to inform future tactics and programmatic campaign adjustments
BUDGET AND REVENUE ACCOUNTABILITY: * Work with Territory Marketing and Industry Marketing to provide requirements for deployment of budget managed by those groups in support of targeted list of accounts * Manage budget and vendor relationships for account-specific tactics for targeted list of accounts * Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments
Minimum Qualifications * Proven experience in B2B demand generation/field marketing experience with proven account based marketing specific knowledge and skills * BA/BS or equivalent work experience * Knowledge and experience with sales and marketing automation tools such as Salesforce.com, Marketo, Engagio, etc. * Estimated 20% travel required
Preferred Qualifications * Industry experience in either AEC (Architecture, Engineering and Construction) or Manufacturing, although not a show stopper
About Autodesk With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.
Job: *Marketing & Public Relations
Title: Account Based Marketing Manager, Nordics
Location: Sweden-Västra Götaland-Göteborg
Requisition ID: 18WD26885